3. Start Strong with a Hook

The first line of your post is the most important. It’s what determines whether someone keeps reading or scrolls past.

Hooks that work:

• Ask a question: “Struggling to come up with captions that convert?”

• Share a bold statement: “The #1 mistake brands make on social media? Ignoring their audience.”

• Tease the content: “We tried 5 trending social media strategies—here’s what worked.”

Grab attention first, and then dive into the details.