2. Know Your Audience

Written By Lynnette Blas

What works on Instagram might not work on LinkedIn, and what resonates with Gen Z may fall flat with Baby Boomers. Tailor your tone, language, and style to your platform and audience.

  • Instagram & TikTok: Casual, fun, and trendy. Emojis and slang are welcome here.

  • LinkedIn: Professional and informative. Share expertise and insights.

  • Twitter: Witty and concise—stay under 280 characters and go straight to the point.

Pro Tip: Use platform analytics to understand what your audience engages with the most.

Lynnette Blas https://SageCreekWriting.com
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